Radio Advertising in the West of the Country: Your Brand in the Ears of Thousands.

Get your message on the air with radio campaigns designed to connect with thousands of people in Guadalajara. At Mercadata, we work with leading stations to get your brand in the ears of your ideal customers. From creative spots to live mentions, we produce, schedule, and measure them with you.

Why advertise on the radio?

Omnichannel strategies tend to generate significantly better results when targeting a specific audience at key moments. For example, when a person listens to the radio on their commute home from work, and your targeting is primarily aimed at office workers, a highly effective double match is created. This approach not only maximizes message relevance but also leverages the listener's attention span in a context conducive to receiving relevant and engaging information, increasing the likelihood of connection and conversion.

What does a radio campaign with Mercadata include?

A radio marketing campaign is NOT optional; it's a MUST. Every business must implement a solid strategy and effective planning if it wants to make significant leaps forward during critical moments like Hot Sale or Buen Fin. This strategy, coupled with precise SEM segmentation, becomes the touch point consumers expect and that many campaigns, due to their lack of preparation, fail to achieve. Furthermore, the integration of platforms like Spotify is essential, although it should focus on digital ecosystems. Ignoring traditional methods is a serious mistake; they have endured because they are effective, using tools such as interviews, commercials, comments, and brand reviews that demonstrate their undeniable value. It's time to act with firmness and focus.